About Us

The mission is simple. We want to provide peace-of-mind. In doing so, we service our clients by providing objective advice without any hidden agendas. As fiduciaries, we are legally obligated to act in the best interests of our clients at all times.

Alano Massi - Managing Director

With over a decade of investment experience, Alano combines his love of economics with a commitment to help individuals and families grow and preserve their wealth. As Managing Director at Palm Capital Management based in Westlake Village, California, Alano’s specialty as a financial planner, retirement planner, and investment manager assists many individuals and families living in the areas of Westlake Village, Thousand Oaks, Las Vegas, and across the United States. Alano is a CERTIFIED FINANCIAL PLANNER™ practitioner (CFP®), holds a Bachelor of the Arts (BA) in Communication Studies, a Master of Business Administration (MBA) in Finance, a Series 65 securities license, and is certified for life, accident and health insurance. Prior to Palm Capital Management, Alano served as Associate Vice-President at Steel Peak Wealth Management. He spent six years as an analyst at an ultra-high net-worth private family office, boutique investment bank Lionfish Advisors, and Wells Fargo Capital Finance. Using his analytical background and investment experience, Alano implements financial strategies customized for the unique needs of each client to build, preserve and transfer wealth. Individuals that Alano services primarily include business owners, retirees, engineers, physicians, real estate professionals, divorcees, and young professionals. For qualified high-net worth clients, Alano provides strategic advice and access to alternative investments, including real estate, hedge funds, private equity, structured products, and derivatives. When a client requires a team, Alano coordinates his financial responsibilities with other professionals, including CPAs and estate-planning attorneys, to help achieve the required objectives.

Alano strongly believes in investing alongside his clients, and his success is determined by the performance of his clients’ portfolios. Alano charges a competitive flat annual fee for his services, and does not receive compensation for any commissions or trade executions. His minimum investment to begin a financial planning relationship is $100,000.

In his spare time, Alano enjoys spending time with his family, golf, racquetball, snowboarding, playing the drums, watching movies, and reading about physics of the universe.

Dynamic Wealth Advisors

Through an Alliance with Dynamic Wealth Advisors (“DWA”), Palm Capital Management receives unparalleled service and support. In addition to providing financial advice to Clients, DWA provides access to industry-leading investment resources, economic research, and technology platforms. DWA strives to attain the highest standards and focuses intently on proper ethics.

Jim Cannon - Founder & Chief Executive Officer

Jim is a highly skilled and impactful executive with over 25 years of experience in managing and leading sales, service and operations of successful and growing advisory businesses. He has an extensive background in strategic planning, business development, relationship management, business combination/operational integration, and developing highly effective management teams and businesses. Before his role as Chief Executive Officer of Dynamic Advisor Solutions, LLC, Jim served as President and Chief Executive Officer of AIG Financial Advisors, Inc. (now known as Sagepoint Financial, Inc.), which under his leadership grew to the 6th largest independent RIA and broker dealer in the U.S. with over 3,000 financial advisors generating in excess of $400 million of revenues. His team led the design and development of several innovative programs to build advisor support services, including education, technology and an industry leading employee-advisor model created to provide an opportunities for financial advisors from wire houses and regional firms to enjoy true independence. He led and was also responsible for the design of the new advisory services business model that grew to service financial advisors overseeing in excess of $30 billion of U.S. based client assets.

During his 25 plus year financial services career, Jim also served as president and CEO of SunAmerica Securities, Sentra Securities Corporation, Spelman & Co, Inc. and American General Securities. He is a graduate of Arizona State University and passed the examinations for the Series 7, 24, 63, 65 and 66 licenses. He is a former member the FINRA District Three Committee, is a member of the Financial Services Institute and actively participates in the Vistage CEO Organization. Jim enjoys snow skiing, hiking, reading, baseball and spending time with family.

Fran Gillis - Managing Director of Retirement Plans

With over 25 years of experience serving corporate retirement plan sponsors as well as individual investors, Fran coaches, and trains other financial advisors throughout the U.S. regarding retirement plan management issues and strategies. Fran offers an independent and objective assessment to advisors and their plan sponsor clients to facilitate the implementation and on-going enhancement of solutions to best serve their plan goals and objectives. He provides corporate retirement plan sponsors with comprehensive, simplified and cost competitive solutions designed to help save plan clients and their participants money and improve retirement outcomes. Fran also manages the development of practice programs for the firm’s retirement business and works with a select group of his own individual and retirement plan clients.

Fran is a Qualified Plan Financial Consultant with American Society of Pension Professionals. This ongoing training provides him technical knowledge and skills to solve Plan Sponsors and Fiduciaries ERISA and DOL compliance issues. In addition to degrees in Finance and Economics from Regis University, Fran is an Accredited Investment Fiduciary™, Qualified Plan Financial Consultant and Professional Plan Consultant™. Fran is also accredited through Financial Service Standards, LLC, which formalized one of the most comprehensive 401k plan management programs available, dubbed the 401k Service Solution™ for Plan Sponsors, and is a Professional Plan Consultant™ accredited through Robert Morris University, giving sponsors access to the 401k Service Solution™ tools based on Fiduciary best practices.

Cherie Jolly - Chief Compliance Officer

Cherie Jolly is Chief Compliance Officer and started her career in the securities industry in 1989 as a wire room operator for an investment company in Palo Alto, CA. She gained experience around securities transactions, fund wires, new accounts, client service and other related operational functions for broker-dealers. Over the next several years, Cherie held various positions, ranging from office manager and director of financial planning to new business director and head of operations and compliance. She has focused on compliance for the past 16 years.

Cherie has extensive expertise and passion about effective compliance programs. She’s served in senior and chief compliance officer roles for several broker-dealers and registered investment advisers. Cherie also had the opportunity to work within the investment divisions of large U.S. banks, where she served as chief compliance officer and in other senior compliance positions for their registered investment advisers and broker-dealers. She developed an expertise in creating, implementing and executing compliance programs, risk assessments, testing, and monitoring programs for broker-dealers, registered investment advisers and trust departments.

Cherie’s experience and working knowledge of broker-dealer and registered investment adviser operations provides her a strong understanding of the advisory business and how to effectively incorporate controls and systems to promote compliance and mitigate risk. Her operational experience also enables her to thoroughly evaluate potential risks and gaps, and propose solutions that are both compliant with regulatory requirements and satisfy the needs of the business.

Cherie has been a FINRA arbitrator since 2003 and is a frequent speaker at industry compliance meetings. She holds the Investment Advisor Certified Compliance Professional (IACCP) designation and passed the Series 7, 24 and 66 exams.

Craig Morningstar - Chief Operating Officer

With industry experience at major firms, independent broker-dealers, turn-key asset management providers and RIAs, Craig is an exceptionally capable leader. His extensive experiences as a business owner, practice manager, and compliance and business consultant are invaluable to advisors.

Craig began his financial industry career in 1987 as 401k educator. Securities and insurance licensed since 1991, he brings a broad range of experience to Dynamic Wealth Advisors, including previous roles as a financial planner, retail broker, institutional trader and trading manager, branch manager, RIA owner and operator, compliance and audit officer, and chief operating officer and president.

In addition to his financial industry experience, Craig is an accomplished public speaker, published author, guest columnist and community volunteer. Craig’s volunteer efforts focus on business leadership associations, advising non-profit boards and coaching high school hockey.

Urban Adams
Business Development Officer
Tanya Escobedo
On-boarding Manager
Marisol Fung
Advisor Support
Erin Heffner
Director of Business Systems
Alicia Valentine
Advisor Support Manager

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